![]() ![]() "It would have involved making a lot of sacrifices I think would have ultimately hurt the film," wrote Braff, citing the success of the Veronica Mars campaign as inspiration. What? Actor, writer and director Zach Braff raised $3.1m from 46,520 backers in May 2013 to make his next film, as an alternative to a traditional financing deal. ![]() ![]() And the Veronica Mars movie is also part of a wider movement breaking down the barriers between cinematic and digital releases for films. What did it mean? Veronica Mars is the latest proof that cancelled TV shows with a fervent fanbase can find a new life – something that goes beyond crowdfunding, as Amazon's deal to revive discarded BBC crime drama Ripper Street showed. "For a movie to be released in selected theaters in multiple countries and available to rent and purchase and watch on-demand worldwide, all on the same day? It's pretty much unheard of," wrote Thomas. Even more interestingly, though, the film made its debut the same day on Amazon, iTunes and other video-on-demand services. In March 2014, it was released, and pulled in $2m in box-office receipts in the US alone for its opening weekend. What happened next? With star Kristen Bell already on board, the film was certain to be made as soon as it started breaking crowdfunding records. "I suppose we could fail in spectacular fashion," wrote Thomas in his pitch. His aim was to persuade Hollywood studio Warner Bros – which owned the rights – that there'd be demand for the film. What? Writer Rob Thomas raised $5.7m from 91,585 backers in April 2013 to bring back popular TV show Veronica Mars in movie form, becoming the fastest project to reach both $1m and $2m in the process. Account icon An icon in the shape of a person's head and shoulders. ![]()
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